“Many people, myself among them, feel better at the mere sight of a book” Jane Smiley
luilui makes books that originate from a passion that involves all aspects of the book. The way they look, the way they feel, the words inside of them, the way they smell….
luilui has a unique intuitive and physical approach when working with visual communication, design and composition.
luilui has a strong preference for working with material that to many others would be garbage. Paper-residue, canvas miscoloured by time and light, misprints etc.
luilui has a free, open and untraditional work approach in a trade that is usually very tradition-bound.
luilui makes everything by hand, with love.
customized books (guestbooks, diarys, etc.)
workshops and events
Louise Midjord (founder of luilui)
The first half of my life was spent in the world of ballet. First as a student of The Royal Danish Ballet School, later as a member of The Royal Danish Ballet. I also worked as a choreographer in many independent projects as well as for The Royal Theatre.
My love for books has a very direct link to my love for dance, music and theatre. It’s a complete escape from reality and it is a highly pleasing aesthetic experience.
So when given the chance at what feels like a new life (a dancers career has a clearly defined end date) there was no doubt that books was going to be part of this new adventure.
I started working at OFFICIN, a combined publishing house, exhibition space and workshop, my responsibility being binding the books. A learning by doing education lasting 2 years.
I founded luilui Books & Binding in August 2016.